Discover secret spots, secluded beaches, and off-the-beaten-path treasures that most tourists never find. Your insider guide to authentic Hawaii.
The Big Island is famous for its active volcanoes and world-class manta ray snorkeling, but the island's true magic lies in the places tourists rarely visit. From secret beaches and hidden waterfalls to family-run coffee farms and local food trucks serving authentic Hawaiian plates, these hidden gems offer a glimpse into the real Hawaii.
Whether you're staying in Kailua-Kona, Hilo, or Waimea, this insider guide will help you discover the Big Island's best-kept secrets — spots where locals actually go.
Honokaa, North Kohala
Known as the "Valley of the Kings," Waipiʻo Valley is one of the most breathtaking spots on the Big Island. The lookout offers sweeping views of dramatic cliffs, cascading waterfalls, and a black sand beach meeting the Pacific Ocean. While most tourists snap a photo and leave, locals know the real adventure begins with a guided 4WD or hiking tour down into the valley itself.
Insider Tip: Visit early morning (before 9 AM) to avoid crowds and catch the best light for photos. The road down is one of the steepest in the US — only attempt with a 4WD vehicle or join a guided tour.
Puako, South Kohala
Forget the crowded beaches — Puako is where locals bring their families to snorkel. This quiet coastal village offers pristine tide pools teeming with colorful fish, sea turtles, and vibrant coral reefs just steps from shore. The calm, protected waters make it perfect for beginners and kids.
Insider Tip: Park along Puako Beach Drive (free street parking) and explore multiple access points. Bring reef-safe sunscreen and water shoes. The best snorkeling is near the rocky outcroppings at low tide.
Holualoa, Kona
Perched 1,400 feet above Kailua-Kona, the charming artist village of Holualoa feels like stepping back in time. This hillside town is home to small-batch Kona coffee farms, local art galleries, and family-owned cafés. Unlike the commercial coffee tours in town, Holualoa offers intimate, educational farm experiences where you can meet the farmers themselves.
Must-Visit: Stop by Holualoa Kona Coffee Company for a free tasting and farm tour, then grab lunch at Holualoa Café for local-style plate lunches with mountain views.
Insider Tip: Visit on the second Saturday evening of each month for the Holualoa Village Stroll, when galleries stay open late with wine, music, and local art.
Kaloko, North Kona
Hidden in the misty uplands above Kona, this private 80-acre cloud forest offers a rare wellness experience you won't find in any guidebook. Walk through ancient ohia trees draped in moss, then join a guided sound bath meditation or forest yoga session surrounded by birdsong and tropical beauty.
Insider Tip: Book in advance — tours are small and intimate. This is the perfect escape for travelers seeking peace, mindfulness, and connection to nature. Learn more about Kona Cloud Forest experiences.
Puna District, East Side
This wild, clothing-optional black sand beach is beloved by locals for its raw natural beauty. Framed by towering cliffs and coconut palms, Kehena offers excellent bodysurfing, dolphin sightings, and a laid-back, bohemian vibe. Sunday afternoons often feature drum circles and impromptu beach gatherings.
Insider Tip: Access requires a short, steep trail down from the roadside parking area. Waves can be strong — only swim if you're comfortable with ocean conditions. Respect the local culture and leave no trace.
North Kohala
Often called Waipiʻo's "little sister," Pololu Valley is less crowded but equally stunning. The 20-minute hike down to the valley floor rewards you with a secluded black sand beach, ironwood trees, and dramatic coastal cliffs. Unlike Waipiʻo, you can access this beach on foot.
Insider Tip: The trail can be muddy and slippery after rain — bring good hiking shoes. Swimming is not recommended due to strong currents, but the views and peaceful atmosphere make the hike worthwhile. Combine with a visit to nearby Hawi town for lunch.
Kailua-Kona & Various Locations
Skip the tourist restaurants and eat where the locals do — at food trucks. Da Poke Shack in Kona serves some of the freshest poke on the island, while food trucks along Ali'i Drive and in Hilo offer everything from plate lunches to shave ice and fresh fish tacos.
Other Local Favorites:
Insider Tip: For a complete guide to the best local eateries, check out our Cafés & Eats guide.
North Kona Coast
This pristine white sand beach is one of the Big Island's best-kept secrets. Accessible only by a 20-minute hike across lava fields, Makalawena rewards adventurous visitors with crystal-clear turquoise waters, excellent snorkeling, and almost complete solitude. No facilities mean fewer crowds — just you and paradise.
Insider Tip: Bring plenty of water, sunscreen, and snacks — there are no services. The trail starts from the Kekaha Kai State Park parking lot. Best visited in the morning before the sun gets too intense.
Hilo
While Rainbow Falls itself isn't a secret, visiting at sunrise is the local way to experience it. Arrive before 7 AM and you'll have this stunning 80-foot waterfall almost entirely to yourself. Morning light creates vibrant rainbows in the mist — hence the name — and the peaceful atmosphere is magical.
Insider Tip: After Rainbow Falls, continue up to Boiling Pots and Pe'epe'e Falls for even fewer crowds. For more waterfall adventures, explore our Waterfall Adventures guide.
Hilo
Explore underground lava tubes formed by the 1881 Mauna Loa eruption. These easily accessible caves offer a fascinating glimpse into the island's volcanic geology. Unlike the crowded Thurston Lava Tube in Volcano National Park, Kaumana Caves see far fewer visitors and are free to explore.
What to Bring: Flashlight or headlamp (essential!), sturdy shoes, and a sense of adventure. The caves can be slippery and uneven.
Insider Tip: Visit in the morning for cooler temperatures. The caves stay at a constant 60°F year-round. Respect the cultural significance of volcanic formations and leave no trace.
The Big Island's hidden gems offer experiences far beyond the typical tourist trail. From secret beaches and sacred valleys to family-run coffee farms and underground lava tubes, these off-the-beaten-path spots reveal the authentic spirit of Hawaii.
Pro Tip: Rent a car to access these remote locations, respect private property and cultural sites, and always practice "leave no trace" principles. The best hidden gems stay hidden when we protect them together.
Combine these hidden gems with our top-rated tours and activities. From manta ray snorkeling to volcano adventures, we'll help you create the perfect Big Island itinerary.
Browse All ActivitiesDiscover the Big Island's most stunning coastal and inland natural wonders.
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Explore active lava flows and volcanic landscapes with expert guides.
Experience the magic of swimming with manta rays under the stars in Kona.